Executive Brief 2


To: VP of Marketing

From: Dylan Tosti

Subject: Executive Brief #2


Getting Students LinkedIn to Career Success

Having a profile on the professional networking site LinkedIn is essential for almost anyone seeking a job or internship in 2018. College students and recent graduates require compelling profiles that highlight their skills and experience in order to successfully launch their careers.

According to Lou Adler, CEO of The Adler Group, 85% of all jobs are filled via networking.[1] Jobvite reported in 2016 that 87% of recruiters used LinkedIn to evaluate candidates when hiring.[2] Grace Killelea, founder and CEO of Half The Sky Women’s Leadership Institute, says, “LinkedIn is speed dating for professionals.”[3] Much like speed dating, job seekers must quickly grab and maintain a recruiter’s attention. One red flag on his or her profile is all it takes for a candidate to get passed up on.

Omar Garriott, Product Marketing Director at Salesforce, has published ten LinkedIn profile tips for students and college graduates alike.[4] They include:

  • Upload an appropriate photo – Profiles with professional photos get 14x more views
  • Build a strong network – Over 50 connections from different circles is ideal
  • Get endorsements and recommendations – Recruiters pay attention to who is vouching for you

I propose we hold a LinkedIn night for Marketing majors where we can take professional headshots for them, encourage them to network with each other, and encourage them to seek endorsements and recommendations from faculty. With your approval, I can begin planning this event immediately.


[1] LinkedIn, “New Survey Reveals 85% of All Jobs are Filled Via Networking,” by Lou Adler, https://www.linkedin.com/pulse/new-survey-reveals-85-all-jobs-filled-via-networking-lou-adler/

[2] Jobvite, “Jobvite Recruiter Nation Report 2016,” https://www.jobvite.com/wp-content/uploads/2016/09/RecruiterNation2016.pdf

[3] MarketWatch,” How job recruiters screen you on LinkedIn,” by Quentin Fottrell, https://www.marketwatch.com/story/how-recruiters-screen-you-on-linkedin-2014-05-02

[4] LinkedIn, “10 LinkedIn Tips for Students & New Grads,” by Omar Garriott, https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott/